According to the American Gaming Association, $7.61 billion was bet on the Super Bowl in 2021. In 2022, the AGA estimated that more than $8 billion would be wagered. In 2023, $16 billion was wagered. Now, as we head into the 2024 Super Bowl, even more is expected. Some estimates have the number as high as $20 billion.
“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said AGA President and CEO Bill Miller in a press release.
“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive and sustainable legal market for all,” he added.
One way to trade the Super Bowl is with DraftKings (DKNG), which has been bumped higher over the last few years. We expect to see another push higher with the 2024 game, too.
Or, take a look at the Roundhill Sports Betting & iGaming ETF (BETZ). With an expense ratio of 0.75%, the ETF offers diversification with Entain PLC, Flutter Entertainment, Penn Entertainment, DraftKings, Churchill Downs, MGM Resorts, and many more.