- THE INFORMATION WE COLLECT
- HOW WE USE YOUR INFORMATION
- DATA ANALYTICS AND ADVERTISING
- HOW WE SHARE YOUR INFORMATION
- HOW WE DISCLOSE YOUR INFORMATION
- THIRD-PARTY LINKS AND CONTENT
- DATA SECURITY
- SUBMITTING INFORMATION FROM OUTSIDE THE UNITED STATES
- EXERCISE YOUR PRIVACY RIGHTS
- CHILDREN’S PRIVACY
- RETENTION PERIOD
- PUBLIC DISCUSSIONS
- CONTACT US
THE INFORMATION WE COLLECT
Behind the Markets obtains information about you when you use our Services. Please note that we need certain types of information so that we can provide Services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use all or part of our Services.
- Information You Voluntarily Provide to Us
Behind the Markets collects the following types of information directly from you:
- Name, mailing address, telephone number and email address;
- Billing information, such as credit or debit card number, bank account and routing numbers, and identity verification information that is collected though our payment processors on our behalf;
- Log-in credentials;
- Information about purchases or other transactions with Behind the Markets;
- Information about your customer service and maintenance interactions with us;
- User-generated content you post in public online forums on our Services;
- Inferences drawn from information that you provide to us;
- Professional and employment-related data; and
- Any other information you choose to directly provide to us in connection with your use of the Services.
Behind the Markets does not actively collect any sensitive personal information about any of its users.
2. Information We Collect Through Automated Means
Behind the Markets and our partners (service providers or third-party companies that work on our behalf) use a variety of technologies to assist in collecting information about your use of the Services and the devices you use to access the Services.
Visitor Data. When you use our Website, we collect information that will help us understand and analyze your experience interacting with our Services. For example, we may collect information related to domain names, the type of browsers used to access the Services, operating system software, browser plug-ins, cookie preferences, search engine keywords, the pages you viewed and amount of time spent on particular pages, terms you use in you searches on our Website, and similar information.
Location Information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/state and or postal code associated with an IP address) from your computer or mobile device. This information allows us to enable access to content that varies based on a user’s general location (e.g., to provide you with accurate sales tax information and to deliver content customized to your location).
Cookies. “Cookies” are a feature in your browser software. We, or our partners, may write cookies that may store small amounts of data on your computer about your visit to any of the pages of the Website. Cookies assist us in tracking which of our features appeal the most to you and what content you may have viewed on past visits. When you visit this Website again, cookies can enable us to customize our content according to your preferences.
- keep track of the number of return visits to this Website;
accumulate and report aggregate, statistical information on Website usage;
- to deliver relevant content and advertising for products on the Services, as well as on other websites you visit and other applications you use;
- deliver specific content to you based on your interests or past viewing history; and
- save your password for ease of access to the Website.
You can disable certain cookies, although the Website may not function properly for you. Your browser preferences can be modified to accept or reject all cookies, or request a notification when a cookie is set. In order to use all of the features and functionality of Behind the Markets’ Website, you need to accept cookies.
Web Beacons. A web beacon, sometimes called a tracking pixels, is a programming code that can be used to display an image on a web page, but can also be used to transfer your unique user identification to a database and associate you with previously acquired information about an individual in a database. This allows Behind the Markets and our third-party service providers to track certain websites you visit. Web beacons are used to track online behavioral habits for marketing purposes to determine products or services you may be interested in. In addition to using web beacons on web pages, we also use web beacons in email messages sent to individuals listed in Behind the Markets’ database.
Other Online Tools. Behind the Markets may also use a web server log or an SDK. A webserver log is a file where website activity is stored. An SDK is a set of tools and/or code that we embed in our software to allow third parties to collect information about how people interact with our Services.
As we continue to develop the Website and our Services, Behind the Markets may implement additional methods to gather information about the Behind the Markets community.
3. Information We Collect From Third Parties Such As Social Media and other Content Platforms
Behind the Markets maintains a presence on a variety of social media platforms. When you “like” or “follow” us on Instagram, YouTube, or other social media platforms, we may collect some information about you. We may also receive information about you from third party companies such as data analytics providers and data brokers. This information includes your name, email address, any comments or content you post that is relevant to Behind the Markets. We also collect your information if you sign up for a promotion and submit information to us through one of our social media accounts.
HOW WE USE YOUR INFORMATION
The following paragraphs describe how Behind the Markets uses your information in connection with our Services.
General Use. Behind the Markets will use your information as necessary to carry out and manage its Services and to contact you. This includes, creating user accounts or profiles as well as using your information to verify and administer your account or profile, including processing payments, validating your compliance with the terms and conditions, fulfilling orders for merchandise (if applicable), processing transactions, and screening orders and transactions for potential risk or fraud. We will use your information to communicate with you about Behind the Markets’ Services, your use of the Services or your inquiries related to the Services. Behind the Markets will use your information to ensure that content from our Services is presented in the most effective manner for you and for your computer or device, allow you to participate in interactive features of our Services (when you choose to do so), and as part of our efforts to keep our Services safe and secure. Behind the Markets does not create user profiles that are in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
Improve Behind the Markets’ Services. Behind the Markets continuously seeks to improve its Services and optimize its Website. To do so, we conduct research to understand the effectiveness of our Services, improve our Services, and to better understand the Behind the Markets community. If we publish the results of our research to others, such research will be presented in a de-identified and aggregate form such that individual users cannot be identified.
Promotional Communications. We will use your personal information to communicate with you by email, postal mail, phone, or text message with targeted advertisements or marketing communications we believe may be of interest to you, such as surveys, promotions, special events or our products and Services and those of our affiliates or third-party partners, and any of their related businesses. By creating an account and using this Website, you are giving your express permission to Behind the Markets and their agents or vendors the right to contact you with targeted advertising materials by email, text message (SMS), telephone or cellphone, including the use of automated, predictive, programmable, or similar (“robodialers”) dialers or dialing software, or any other means of communication we may utilize to provide promotional offers. To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message. If you no longer wish to receive text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Behind the Markets.
Marketing/Performance Analysis & Data Analytics. We will use your information to help us better understand your interests and needs, such as by engaging in analysis and research regarding use of the Services. We may use your information to measure or understand the effectiveness of advertising and content we serve to you and others, and to deliver and customize relevant advertising and content to you. For example, we may generate analytics about how our customers browse and interact with the Website, and to evaluate the success of any marketing and advertising campaigns we pursue.
Fraudulent Activity. We will use your information to protect Behind the Markets, its partners, its users, and non-users against fraudulent activity or acts that Behind The Markets believes to be in breach of applicable laws, rules, codes or of its Terms of Services.
Aggregate/De-Identified Data. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.
DATA ANALYTICS AND ADVERTISING
1. Data Analytics
We may use third-party web analytics services on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; try to locate the same unique users across multiple browsers or devices to better tailor services and features; and provide certain features to you. If you have a Google account with personalized advertising enabled, through Google Signals, Google will also be able to gather for us analytics and engagement information from across the various devices you use to access the Services. To prevent Google from using your information for analytics (including cross-device tracking for personalization purposes), you may install the Google Analytics Opt-out Browser Add-on by clicking here. And to opt out of Google Signals, please open your “Settings” app, locate and tap “Google,” select “Ads,” and turn ON “Opt out of Ads Personalization.” You may also be able to disable cross-device tracking through your Android or Apple device-based settings.
If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.
2. Online Advertising
We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in hashed form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.
Please note that if you exercise the opt-out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.
3. Mobile Advertising
When using mobile applications from us or others, you may also receive tailored in-application advertisements. We may use third-party service providers to deliver advertisements on mobile applications or for mobile application analytics. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to control receiving personalized in-application advertisements; thus, you should contact the platform provider for further details on opting out of tailored in-application advertisements. You may review the support materials and/or the device settings for the respective operating systems to opt-out of tailored in-app advertisements.
4. Email and Text Message Marketing
By submitting your email address and/or phone number through the Website, you are expressly consenting to receive emails and/or text messages from Behind the Markets, including from Behind the Markets’ affiliates, and from third parties concerning offers and advertisements unrelated to Behind the Markets. To opt-out of receiving email messages from us, from our affiliates or from other third parties, click on the “Unsubscribe” link contained in each email. If you no longer wish to receive text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Behind the Markets. Please allow up to 10 business days for us to process your request. Please note if you decide not to receive marketing emails or texts from us, you may still receive transactional email messages regarding your account (i.e., order confirmation, transaction confirmations, etc.). If you have questions or concerns regarding this provision, please contact us at [email protected]
5. Notice Concerning Do Not Track
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals.
HOW WE SHARE YOUR INFORMATION
Behind the Markets may share your information in the following ways:
Affiliates & Related Business Entities. We may share the information we collect with our affiliates or related business entities for the purposes of delivering products or services to you, ensuring a consistent level of service, and to enhance our products, services, and your customer experience.
Service Providers. We provide access to or share your information with select service providers who use the information to perform services on our behalf. They provide a variety of services to us, including billing, sales, marketing, advertising, analytics, research, customer service, shipping and fulfillment, data storage, IT and security, fraud prevention, payment processing, and auditing and legal services.
Third Parties. We may share the information we collect with third parties for the purposes of delivering services such as advertising which includes Cross Contextual Behavioral on our behalf.
Business Transfers. As Behind the Markets continues to grow, we may merge or partner with other companies. In such transactions, your information may be among the assets that are transferred.
Public Forums. Certain features of our Services make it possible for you to share comments publicly with other users. Any information that you submit through such features is not confidential, and we may use it for any purpose (including in testimonials or other marketing materials). For example, if you submit a review on our Website, we may display your review (along with the name provided, if any) on third-party websites. Any information you post openly in these ways will be available to the public at large and potentially accessible through third-party search engines. Accordingly, please take care when using these features.
Aggregate/De-Identified Information. We reserve the right to create Aggregate/De-Identified Data from the information we collect through the services and our sharing of such Aggregate/De-Identified Data is in our sole discretion.
HOW WE DISCLOSE YOUR PERSONAL INFORMATION
Behind the Markets does not sell your data in exchange for monetary consideration. In order to support tailored advertisements, offers, or content that you may find interesting when you browse the internet, Behind the Markets shares certain personal information with our trusted third party partners that support online advertising, data co-operatives, mobile advertising, data Analytics, social media engagement, data brokers advertising networks or any other activity that may be considered cross-behavioral advertising. This transfer could be defined as a sale, sharing for cross-context behavioral advertising or targeted advertising.
In support of the activities listed above, over the past twelve months, Behind the Markets has shared or sold the following categories of personal information: (i) identifiers, (ii) inference data, (iii) user activity, (iv) commercial information, (v) demographic data, (vi) contact information, (vii) user account information, (viii) proximate location data, and (ix) professional data. For more information on how to exercise your rights in relation to the sharing or sale of your personal information, please see the section “Exercise Your Privacy Rights” below.
THIRD-PARTY LINKS AND CONTENT
The Website and email messages that you receive from Behind the Markets may sometimes contain hypertext links to the websites of third parties. Behind the Markets is not responsible for the privacy practices or the content of such other websites. Linked websites may contain links to websites maintained by third parties. Such links are provided for your convenience and reference only. Behind the Markets does not operate or control in any respect any information, software, products or services available on such third-party websites. The inclusion of a link to a website does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.
We will implement reasonable and appropriate security procedures consistent with prevailing industry standards to protect data from unauthorized access by physical and electronic intrusion. Unfortunately, no data transmission over the Internet or method of data storage can be guaranteed 100% secure. Therefore, while we strive to protect your personal information by following generally accepted industry standards, we cannot ensure or warrant the absolute security of any information you transmit to us or archive at this Website.
SUBMITTING INFORMATION FROM OUTSIDE THE UNITED STATES
EXERCISE YOUR PRIVACY RIGHTS
Behind the Markets takes privacy seriously. Where applicable, data subjects have certain rights which they can request for Behind the Markets to fulfill. These request can be made by either the data subject or an authorized agent. These rights include:
- The Right to Know. You have the right to request that Behind the Markets disclose the personal data that Behind the Markets has collected about you;
- The Right to Amend. You have the right to correct any information that Behind the Markets stores about you;
- The Right to Delete. You have the right to request that Behind the Market delete information that it maintains about you, subject to certain exceptions; and
- The Right to Opt Out Of Your Personal Information Being Sold or Shared. You may opt-out of Behind the Market sharing or selling your information.
In order to exercise any of the rights detailed above, please email [email protected] or 1-800-851-1965. We will use your email as proof of verification unless otherwise prohibited. Exercising your rights under this section will not result in any discrimination by Behind the Markets. We will treat you the same as any other user.
If you disagree or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting [email protected] or 1-800-851-1965.
Federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from children under the age of 13. We take those age-related requirements very seriously, and, consistent with them, do not intend for our Website or Services to be used by children under the age of 18, and certainly not by anyone under the age of 13. Moreover, we do not knowingly collect personal information from minors under the age of 18. If we become aware that anyone under the age of 18 has submitted personal information to us via our Website or Services, we will delete that information and not use it for any purpose whatsoever. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.
Behind the Markets shall only store personal information for so long as it is required. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.
Behind the Markets LLC
4260 NW 1st Avenue, Ste. 55
Boca Raton, FL 33431
Tel: 1 (800) 851 – 1965
Email: [email protected]
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