Investors May Want to Buy into These Stock Splits
Stock splits might seem like simple accounting moves, but in the investing world, they can carry major weight. While a split doesn’t alter a company’s overall valuation, it can be a bullish signal—a sign of strength, growth, and investor-friendly strategy.
Splits also increase share count and reduce the price per share, making the stock more accessible to a broader base of investors. That often results in increased liquidity, broader participation, and sometimes even short-term upside as investor enthusiasm rises.
In 2024, several high-profile companies are lining up for significant stock splits. Here are three you should keep an eye on.
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Company: O’Reilly Automotive (SYM: ORLY) O’Reilly Automotive has been on a steady long-term growth path, and now it’s taking a shareholder-friendly step that could boost accessibility and ownership. Currently trading around $1,143 per share, O’Reilly is preparing for a 15-for-1 stock split, scheduled for June 9, with a record date of June 2. The split will take place via a one-time special stock dividend, meaning investors will receive 14 additional shares for every one they currently hold. The company said the move is intended to make shares more accessible, especially for O’Reilly team members who participate in its employee stock purchase plan. As noted in a company statement:
But make no mistake—this isn’t just about internal accessibility. Stock splits can often lead to renewed retail interest and trading volume, especially when a high-priced stock suddenly becomes more affordable to everyday investors. Why It Matters: O’Reilly has a long history of operational strength and steady revenue growth. As one of the dominant names in the U.S. auto parts industry, it’s well-positioned to benefit from aging vehicles on the road, increasing demand for repairs, and the secular trend of DIY maintenance. |
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Company: Coca-Cola Consolidated (SYM: COKE) Another big-ticket name making moves is Coca-Cola Consolidated, the largest independent Coca-Cola bottler in the U.S. Trading near $1,180, COKE has announced a 10-for-1 stock split, approved by shareholders on May 13. The company’s decision mirrors a broader trend: high share prices are becoming a barrier to new investor participation, especially in a retail-driven environment. With a 10-for-1 split, the new share price will be reduced to roughly one-tenth its original price, making it significantly more accessible. Chairman and CEO J. Frank Harrison said in a press release:
Why It Matters: COKE has delivered strong financial results over recent years, supported by consistent demand for beverages, a disciplined approach to operations, and solid margins. Though it often flies under the radar compared to its global cousin The Coca-Cola Company (SYM: KO), Coca-Cola Consolidated offers a compelling story of profitability and scale within a defined U.S. footprint. The split could shine a spotlight on a company that many investors simply ignored due to its four-digit share price. |
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Company: Interactive Brokers (SYM: IBKR) Interactive Brokers has carved out a unique space in the online brokerage world, catering to more advanced and institutional-level traders while maintaining competitive fees. Now, it’s stepping into the spotlight with a planned 4-for-1 stock split. For every share currently held, investors will receive three additional shares. The record date is set for June 16, with shares set to trade on a split-adjusted basis starting June 18. The announcement comes on the heels of a strong earnings report, which included:
Despite the minor EPS miss, the bigger picture remains bullish. Interactive Brokers continues to grow its user base and client assets aggressively, and the split could further fuel interest from retail investors who previously viewed IBKR’s higher share price as a hurdle. Why It Matters: Interactive Brokers is increasingly being recognized as one of the more robust online platforms, particularly for global investors and those seeking access to multiple asset classes and margin-friendly trading. As market volatility returns and retail participation remains strong, IBKR’s model is well-positioned for continued expansion. |
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